Thursday, April 29, 2010
    Score with great Branding!

    Soccer fever has hit. And we've got it bad. Admittedly, it doesn't take much for me to get into the dressing-up, buying-useless-stuff, showing-support-for-a-game-I-barely-understand mood!

    Expand a Sign has been inundated with Fifa Soccer World Cup-related work this year, and we always get a great feeling when seeing our products displayed; like the 32 country flag Ex-Discs at Sibaya Casino in Kwazulu Natal, South Africa.

    After the supersized, gigantic soccer t-shirt that we manufactured earlier this year, we have received many subsequent orders for other large supporters shirts. These are usually hung on walls in office forecourts or against the exterior of buildings to show support to the oncoming traffic.
    Oh, and the flags! It would seem that everyone is clamouring for one, or all of the 32 participating nations flags. From standard 1.2 x 1.8m flags to be erected on flagpoles in a show of patriotism, to the 12m bunting - it's great to see that people are getting so involved in branding themselves in preparation for 11 June. I'm sure I could create some crazy ( if not ever-so slightly exaggerated) statistic about 'If we laid each flag that we have produced, side by side, it would wrap around the globe.' But that's how it seems at the moment when walking through our factory. It's brilliant. In fact, I might even begin on my own flag patchwork quilt, if I get any more excited!

    With 43 days to go (I have been crossing off the days on my Soccer-themed calendar.) we're getting ready for the international invasion... are you?

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