Friday, August 27, 2010
    Making our Mark amongst the Masses.

    This week was Markex week. As the premier marketing and promotions trade exhibition in Southern Africa, being seen and standing out at this annual event is really important.

    So, with Ex-Dome Gazebos, Banner Stands, Medium and Extra Large Flying Banners and Backwalls boldly decorating Expand a Sign's stands, we had a great presence. As the industry leaders, we cannot ignore the obvious pressure to keep pushing the boundaries as the innovators of creative branding. Our new Extra Large Ex-Up banners really impressed, and the new collapsible Event Bin was enjoying it's trade exhibition debut.

    On day 1 of the show, we picked up an urgent request for an Expanding Backwall. An order was placed, artwork was created, then approved, and we have already provided another happy customer with their branding product.

    We also pride ourselves on the fact that we can brand almost anything. As experts in printed textiles, we indulged in some overkill and branded our mini bar fridge, main stand's flooring and our bar counter. These were not intended to add to our already extensive product range, but instead to dig deeper into the possibilities in print. 

    We invented the patented teardrop-shaped Flying Banner. Many have attempted to replicate it, but nothing can match the signature design and print quality. Which is why we chose to place 2 double-sided Extra Large Flying Banners on our stand, to aide people in navigating their way to Expand a Sign. Like a giant 'Hellooo! Here we are!' it provided 2 functions; advertising our brand and directing prospective customers to us. 

    If you missed us at Markex this week, come and visit at Sign Africa at the Sandton Convention Centre from the 8-10th September. 

    Cheers, EAS Team.
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